ELEVATE MARCH 2020: TOPICS + SPEAKER SCHEDULE
View full speaker topic info, times available and bios below.
DAY 1: CONTENT CREATION
THE FOLLOWING TOPICS ARE AVAILABLE MARCH 10, AT 9AM (PACIFIC):
1. Video Marketing: Attract Your Ideal Clients With Ease with Anthony Madani, Creative Director and Video Producer, UpMedia Inc.
This is the year you start creating video! No more excuses for avoiding the trend that is now considered a content marketing MUST for small businesses: in this fun and info-packed session, you’ll learn how to plan it, how to produce it, how (and where!) to get it online, and how to promote it so it gets seen by the right customers. Video can be way easier than you think, so don’t miss this opportunity to learn the basics—and beyond!
About Anthony:
Anthony Madani is the creative director at UpMedia Inc. and an expert in video marketing. Madani has spent over a decade in media production, from award-winning Netflix TV shows and movies to high-quality video marketing content for corporations such as Toyota, Flight Centre, Great West Life and BC Lottery Corporation. His mission is to help businesses of all sizes gain more leverage and impact online using video.
Website: www.upmedia.video
Follow Anthony on Social: LinkedIn | Instagram | Facebook | LinkedIn Group
2. The 3 Content Marketing Mistakes You MUST Avoid with Jillian Bowen, Content and Social Media Strategist
There’s a good chance your competitors are skipping some critical steps with their content marketing—and that’s an opportunity you can’t afford to miss. Effective, attention-getting and results-driven content isn’t just about understanding what to avoid, it’s also about understanding what you need to do well to take things to the next level. Get the low-down on what’s working NOW and the quick actions you can take over the next days, weeks and months to make sure you are one of the winners. Knowledge is power… so be the one who knows!
About Jillian:
Jillian Bowen spent 15 years learning everything there was to know in senior corporate roles, then broke free to share the very best of those strategies with savvy and agile small businesses, start-ups and emerging digital marketers. She's a consultant, a trainer and the host of The Content Fix podcast, and she works to share her knowledge that the fun and return of content marketing is not just for big businesses.
Website: https://www.jillianbowen.com/
Follow Jillian on Social: Facebook | Instagram | LinkedIn
3. The Dos and Don’ts of Successful Podcasting with Isabelle Jacques, content and social media strategist
Podcasting has evolved from a pursuit of hobbyists into one of the key pillars of a successful content marketing plan. Isabelle Jacques will help you understand the role of podcasts as an unbeaten method for building relationships with your customers and showcasing your brand, show you how audio storytelling can fit into your overall content strategy, and lay out all the top “dos and don’ts” of creating a podcast that hits all of your goals. Even if you’ve never sat in front of a mic, this engaging session will have you raring to test out this powerful (and fun!) marketing tool.
About Isabelle:
Isabelle Jacques is a content and social media strategist specializing in storytelling for international audiences. Through representing high-profile organizations, she has developed a solid understanding of what it takes to succeed in today’s ever-changing marketing landscape. She’s passionate about elevating tourism brands by taking a traveller-first approach to content marketing.
Website: www.Isabjacques.com
Follow Isabelle on Social: @isabjacques
4. A Complete Guide to Visual Branding with Brandilyn Davidson, Photographer + Brand Strategist
Do your brand images look a little less polished than you’d like? It’s time to level up! Professional brand photographer Brandilyn Davidson will help you overhaul your photography game with her best tricks for compelling, attractive and on-brand images. You’ll learn how to get clarity on your visual brand so you can always present it to best effect, and how to identify and overcome your biggest branding challenges—so you can rock your next brand shoot and capture photos that wow.
About Brandilyn:
Brandilyn Davidson is a homeschooling mama of four and a professional brand photographer. She loves helping women create connection and trust, both personally and through their visual brands. Davidson has worked with some of the top female entrepreneurs to capture the essence of their brands through photos—and has had a blast doing it!
Website: www.bdbrandphotography.com
Follow Brandy on Social: Instagram | Facebook
5. Do Good, with Stories: Designing Brand Movements That Change the World with Denise Withers, Story Design
What’s the ONE critical thing you need to know to design an engaging story? Find out in this important and uplifting session! Storyteller and strategist Denise Withers will show you how to use the principles of good story design to shape a campaign that matters—one that can uplift you and the world around you at the same time. You’ll learn why authenticity is important, where to find authentic stories that reflect your brand, and how to craft those stories into content that can make a difference. Yes, you can do well while doing good!
About Denise:
Denise Withers is an award-winning storyteller and strategist, an experienced documentary filmmaker and the author of Story Design: The Creative Way to Innovate. For 35 years, she has been helping leaders use story design to make change, from an ocean non-profit to geneticists and CEOs. Withers has an MSc in engagement design, and she founded Canada’s first strategic design studio while studying business at the University of British Columbia. More recently, she combined storytelling and design thinking to start three innovation labs, and she currently writes, speaks and teaches about storytelling, design thinking, engagement and leadership.
Website: www.denisewithers.com
Follow Denise on Social: Podcast | LinkedIn | Instagram | Facebook
6. A Simple Email Marketing Strategy to Boost Sign-Ups & Sales with Marie Hunter, Hunter Digital
Are your emails blue? Yellow? Red? If you’re not sure what that means, you need to attend this session! Learn all about the hot colour strategy that’s changing the game for email marketing: from “yellow” stories that inspire transformation to hard “blue” facts and stats that convince and sell. Marie Hunter will give you the 101 on this important new method, teach you her best tricks for crafting effective emails in every colour theme, and show you how and why you should plan out your colour mix for incredible results.
About Marie:
Marie Hunter is the founder and principal of Hunter Digital, a digital marketing consultancy that helps small businesses generate more leads and sales in less time. In 2018, she founded Elevate Marketing Summit as a way to equip independent businesses with the tools they need to grow their brands, and to spotlight how easy—and effective—it can be for any business to develop and distribute their own original content. Marie also offers a variety of virtual and real-world workshops on digital marketing skills and strategies, and designs and executes custom, turn-key content marketing solutions. In her spare time, Marie is an avid mountain biker and seasoned traveller, with 45 countries visited to date.
Website: www.hunter-digital.com
Follow Marie on Social: Facebook | Instagram | LinkedIn
The Best (Free) Ways to Develop Killer Content Ideas for your Marketing with Ashley Doan, WriterGal Marketing Services
You know your business inside and out… but when it’s time to pick another topic for your next blog, video or lead magnet? It’s so easy to freeze! That’s why “WriterGal” Ashley Doan is here to show you the true art of brainstorming, so you can develop killer topics that your audience actually wants to read. You’ll hear about the best free online brainstorming tools, learn how to recognize the gems in your ideas, and find out what key elements can make a blog or video headline go viral. You’ll also get a sneak peek at a unique and fun blogging process that will save you hours every month!
About Ashley:
Ashley “WriterGal” Doan is a content writer, online marketing consultant and professional speaker. Using her deep knowledge of SEO, blogging and social media, she shows entrepreneurs how to make content marketing easy, profitable and fun so it helps to grow their business. Meet her at writergal.ca.
Website: www.writergal.ca
Follow Ashley on Social: Facebook | LinkedIn
***LIVE presentation March 10 at 10am (PT)***
Topic: B Before C: Why You Should Source Your Brand Before Your Create Your Content
Speaker: Nicholas Jones, Corporate Shaman, BRAND IS TRUTH INC.
Moderator: Marie Hunter, Summit Creator & Host/ Principal, Hunter Digital
If you’ve ever spent a moment wondering what makes your brand unique, then you must attend this special LIVE session. Before you can create a word of truly effective content, you need to “source” your brand—studying, understanding and encoding its mission, vision, values, culture and leadership. Join brand strategist Nicholas Jones in an interactive workshop that will show you how to build that foundation for truly authentic content that works. You’ll learn the processes you need to source your own unique brand, and come out armed with a lean, ready-to-apply methodology that will “true up” your business, your culture and your customer experience.
About Nicholas:
Nicholas Jones is a corporate shaman in Calgary, Alberta. He’s an arc in the inner circle of a brand building agency, Brand Is Truth, and part of a widening circle in a new sharing economy called Communo. Jones works as a brand strategist and creative director, grounded in brand source—mission and vision, core values, team culture and leadership—to ensure alignment, balance and integration wholly through brand expression.
Website: www.brandistruth.com
Follow Nicholas on Social: LinkedIn | Instagram | Twitter | Facebook
***LIVE Presentation March 10 at 2pm (PT)***
Topic: Avoid the Suck! How to Execute a Good Content Plan—without Messing It Up
Speaker: Michael Tighe, Managing Partner, Solid
Moderator: Marie Hunter, Summit Creator & Host/ Principal, Hunter Digital
In this LIVE and interactive session, business coach Michael Tighe will show you how to bring together your management brain and your creative brain to make a GREAT content plan. Then, you’ll learn how to put that plan into action in a way that doesn’t suck all that greatness right out of it. Hear the biggest missteps—so you can avoid them—and get an actionable canvas that maximizes the benefit from each piece of content you create. You’ll even learn the insider’s trick of “batching” your content so you can spend more time engaging and less time uploading.
About Michael:
Michael is a business coach and lifelong creative practitioner focused on empowering businesses to build smart, functional and profitable communications systems. Michael loves to help people, and is allergic to assholes.
Website: https://asolidsite.com/ems
Social Media: Instagram | LinkedIn
Contact: [email protected]
***LIVE Panel Discussion March 10 at 5pm (PT)***
The Evolution of Content Marketing: An Elevate Live Panel
Panel Discussion with Bosco Anthony, Blair Kaplan Venables + Jillian Bowen
Moderator: Marie Hunter
Join our top content marketing experts for a lively, fascinating conversation on the future of content marketing: where it’s going, how to stay ahead of the curve, and what small businesses must do to adapt to inevitable shifts in this digital marketing boom. Featuring three of Elevate’s most popular speakers and moderated by summit host Marie Hunter, this live panel discussion will be full of insight and smart advice—with plenty of time for a live-chat Q&A so participants can drill down into their own real-world challenges. Have your own questions about how to prepare for the evolution of content? Now’s the time to ask!
About the speakers:
Bosco Anthony is a digital strategist and storyteller. With his long experience in the corporate sector, Bosco is able to provide wisdom on thought leadership, business growth, digital strategy and critical thinking ideology. An idea rebel at heart, Bosco spends much of his time on researching trends, and he thrives in a collaborative playground. Bosco is recognized for his mentorship, entrepreneurial spirit and passion for strategy, and is known for his wide influence in the business and digital community.
Blair Kaplan Venables is president of Blair Kaplan Communications, director of business development and marketing for Alpine Riding and sits on the board of directors for the Pemberton Chamber of Commerce. She is also a national speaker, is working on her first book, and recently launched the I Am Resilient Project.
Jillian Bowen spent 15 years learning everything there was to know in senior corporate roles, then broke free to share the very best of those strategies with savvy and agile small businesses, start-ups and emerging digital marketers. She's a consultant, a trainer and the host of The Content Fix podcast, and she works to share her knowledge that the fun and return of content marketing is not just for big businesses.
DAY 2: CONTENT CURATION & COLLABORATION
THE FOLLOWING TOPICS ARE AVAILABLE MARCH 11 AT 9AM (PT):
1. Here to Eternity: How to Give Your Content Everlasting Life with Jennifer Kolbuc, Social Media Consultant, Mountain Top Consulting
Reuse, recycle, repurpose! Your content, we mean. You put a lot of work into creating it, so learn how to get the most from it, leveraging multiple styles, formats and platforms to reap in new audiences and new customers, again and again and again. Expert social media consultant Jennifer Kolbuc will show you five different ways you can get new life from one single piece of content—without it ever seeming tired or repetitive. A quintuple-content win!
About Jennifer:
Jennifer Kolbuc has spent over 10 years working in social media and tourism with brands including Destination Canada, Fairmont, Vancouver Aquarium and Vancouver Trails. Her consulting company, Mountain Top Consulting, works with small to medium size businesses to create engaging content. When she’s not tweeting or instagramming, you’ll find her hiking around Vancouver, BC.
Website: https://mountaintopconsulting.ca/
Follow Jennifer on Social: Instagram | Facebook
2. How to Work with Influencers with Ashley Graham, Brand Strategist & Publicity Expert, Your Brandista
They’re out there, influencing like crazy… so how do you get them influencing your customers to come your way? Publicity expert Ashley Graham will teach you where to find the right influencers, how to craft an agreement, how much to pay (and different ways you can pay them) and—most importantly—how to vet them to make sure they’re the real deal. Chosen well and managed right, influencers can amplify your business while lifting the work of content creation off your overworked shoulders, so don’t miss out on these critical tips!
About Ashley:
Ashley Graham is the founder and creative director of Brandesso, a modern-day branding and public relations agency that infuses brand influence through caffeinated strategies and communications. The Brandesso creative process filters the raw, unique details of a brand and incorporates a well-rounded methodology and strategy that brews each brand into an authoritative figure of influence.
Website: www.yourbrandista.com
Follow Ashley on Social: Facebook | Instagram | Twitter | LinkedIn
3. Dare to Be Seen: Create a Brand Voice That Stands Tall—and Stands Out with Jess Drury, Owner/Writer at Heartlines Copywriting Studio
You don’t have sell out to get noticed! Content that speaks with your own brand voice will go further than any generic, straight-from-the-playbook ad tactic. Find out how to put who you are and what you value on paper so you can fearlessly attract the right kind of clients. Through exciting writing prompts and exercises, you’ll learn how to tap into your creativity, embrace your own unique humanity, and start producing effective, business-building content (right now!) that never, ever resorts to cliché.
About Jess:
Jess Drury is the founder of Heartlines Studio and a brand copywriter dedicated to helping entrepreneurs discover and articulate their unique brand voice. She is driven by the belief that your creativity is your greatest advantage, your voice is your signature and your words hold the power to connect, heal and move us to action.
Website: www.heartlinescopywritingstudio.com
Follow Jess on Social: Instagram
4. User Generated Content: 5 Ways to Collect Great Content from Your Fans with Blair Kaplan Venables, President of Blair Kaplan Communications
User-generated content (UGC) is one of the best ways to connect with your audience, multiply your content bank, reach new followers—and save money while you’re doing it! Blair Kaplan Venables will give you her top tips for building an effective UGC strategy, show you how and why UGC is such an important part of content marketing, and reveal five creative examples of how you can tap into your fans, followers and customers (and their friends!) to gather amazing and effective stories, photos, videos and more.
About Blair:
Blair Kaplan Venables is president of Blair Kaplan Communications, director of business development and marketing for Alpine Riding and sits on the board of directors for the Pemberton Chamber of Commerce. She is also a national speaker, is working on her first book, and recently launched the I Am Resilient Project.
Website: www.blairkaplan.ca
Follow Blair on Social: Facebook | Instagram | Twitter
5. Guest Blog, Best Blog: Collaborate with Other Brands to Double Your Impact with Cierra Savatgy-King, Founder, Pigtail Media
One plus one is… unlimited! Collaborating with like-minded brands and experts can send your visibility, your audiences and your returns sky-high. Find out why content collaboration is such a huge double-win, and learn how to kick off an effective partnership with other brands. In a session packed with fascinating and inspiring real-world examples, Cierra Savatgy-King will show you the ins and outs of getting and giving guest blog posts, and reveal how you can borrow and lend existing content to save everyone tons of effort.
About Cierra:
Cierra Savatgy-King has over 10 years of experience helping companies share the heart of their brand through social media storytelling. Her company, Pigtail Media, specializes in hospitality, travel and wellness, with a focus on creating long-lasting relationships with audiences.
Website: www.pigtailmedia.com
Follow Cierra on Social: Facebook | Twitter | Instagram | Twitter
***LIVE Interview March 11 at 10am (PT)***
Hiring Made Simple: Building the Right Team for Your Business
Speaker: La’Kita Williams, Founder, CoCreate Work
Moderator: Marie Hunter, Summit Creator & Host/ Principal, Hunter Digital
Good content comes naturally when you have a great team—so learn the fundamentals of finding and hiring the right people in this special bonus LIVE session! Workplace culture expert La’Kita Williams will show why you should place your company values at the centre of your hiring process, how to attract purpose-driven people, and how to identify and define the true roles you need to fill. Plus, you’ll get 101 on the critical basics of the hiring process: where to look, how to vet, and the steps you need to take at the interview. A can’t-miss event for every business owner and manager!
Website: www.cocreatework.com
Follow La'Kita on Social: Instagram | Facebook
***LIVE Interview March 11 at 2pm (PT)***
The Eyes Are the Prize: How to Distribute Content So That It Gets Seen
Speaker: Bosco Anthony, Digital Strategist, Storyteller and International Speaker
Moderator: Marie Hunter, Summit Creator & Host/ Principal, Hunter Digital
You put your heart and soul into making your content effective—but how do you get it out there so it can start doing its job? This fascinating session will reveal the science behind digital content distribution, so you can design and execute a plan that works. You’ll come out with a better understanding of the vast ecosystem of content distribution, and with the skills you need to build and roll out a long-term, sustainable content distribution strategy. Come master the science—so your art can be seen by the right audience!
About Bosco:
Bosco Anthony is a digital strategist and storyteller. With his long experience in the corporate sector, Bosco is able to provide wisdom on thought leadership, business growth, digital strategy and critical thinking ideology. An idea rebel at heart, Bosco spends much of his time on researching trends, and he thrives in a collaborative playground. Bosco is recognized for his mentorship, entrepreneurial spirit and passion for strategy, and is known for his wide influence in the business and digital community.
Website: boscoanthony.com
Follow Bosco on Social: Instagram | Facebook | Twitter | Linkedin
Contact: [email protected] or Whats app +61 416 028 383
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